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With a strong foothold in Fujian, Hontex International is eyeing on China and global market. As a renowned chain store brand owner MXN, Hontex International is also a leading vertically integrated manufacturer and selling agent of chemical fiber knitted fabrics, specializing in the production of multi-functional and high quality fabrics. Currently, we are the largest multi-functional hi-tech fabrics manufacturer and selling agent in China.

Grasp the opportunities to tap into retail sector

We tapped into the apparel retail sector in the year of 2008 in which the products are sold under the brand name of MXN. Brand name symbolizes products. MXN uses the first alphabet of the word of modern and nature, i.e. "M" and "N", which are linked together with "X", typifying the elements that the young consumers sought after. Modern and nature are closely locked up together. It also represents the vigorous and creative aspects of the company. Coupled with an articulate market position and focused sales strategy, Hontex International has successfully lured the consumer aged between 18 to 35.

With the image of character, modern, health and sunshine, MXN has swiftly entered into China market through articulate market position, focused sales strategy and reasonable prices. The sales network has extended it reach to East China (e.g. Jiangsu, Zhejiang, Anhui, Shandong, Jiangxi and Fujian), South China (e.g. Hubei, Hunan, Henan, Guangxi, Guangdong and Hainan), Southwest China (e.g. Sichuan, Guizhou, Tibet, Yunnan and Chongqing), Northeast China (e.g. Heilongjiang, Liaoning and Jilin) and North China (e.g. Tianjin, Hebei, Shanxi, Beijing and Inner Mongolia). Number of stores well exceeds 600 and we would continue extending our sales network.

Leader in the multi-functional fabrics

Alongside apparel retail brand, Hontex International is also the largest multi-functional and hi-tech fabrics manufacturer and selling agent across the nation. Multi-functional fabrics is different with normal fabrics, with a large variety of function encompassing anti-bacteria, anti-static, UV-proof, anti-odour, thermodynamic, keep warm and quick dry. The fabrics are mainly used for sports wear such as golf outfit and underwear and so on.

Fuqing Hong Liong Textile Tech Co., Ltd. ,a subsidiary of Hontex International, provides production, processing and sales agency services of multi-functional fabrics in possession of the brand to enterprises in various countries and regions (Italy , USA , England, France, Japan, Taiwan etc.)

uses “HON” representing the company “Hong Liong” and “TEX” representing the abbreviation of “Textile” while the mesh image visualises the knitting structure of textile. Fuqing Hong Liong Textile Tech Co., Ltd. is at the forefront of the market and sought after by the consumers, buoying us to become the leader in the hi-tech multi-functional knitted fabrics market. According to an independent research house, Euromonitor, Fuqing Hong Liong Textile Tech Co., Ltd., a subsidiary of Hontex International accounts for 17% share in the hi-tech multi-functional knitted fabrics market in the year of 2008.

Establish close relationships with high quality clients

Over the years, Hontex International has successfully established relationships with renowned brand names, both domestic and overseas for more than 10 years, including Decathlon, Kappa and Mizuno, Li Ning and Anta and so on. Establishing close relationships with an array of brand names underpin our edges in product control, on-time delivery, customer services, creativity and competitive pricings which all are endorsed by our clients.

Accelerated growth strategy with multi-faceted strategy

In future, Hontex International will place the focus on two growth engines. On the brand MXN front, we will open flagship stores in major cities or provinces across the nation, uplifting the image of the brand and features of the stores. Besides, we will enhance the brand awareness through intensive TV advertisements, outdoor exhibition and magazines advertisements. With respect to multi-functional fabrics, we will purchase new manufacturing equipment and environmentally-friendly production facilities with a view to lowering our production cost and enhancing the production efficiency and sales volumun.